Wednesday, January 28, 2004
Starbucks Apologists
Blogs everywhere are linking to an article blasting people who blast Ikea and Starbucks. It was written by someone who absolutely loves Starbucks (so much so that he can't seem to fathom people not liking their coffee.) I can't help but give a "Whaaaaa!?" to the following.
"you try and find another place in Beijing, or on I-40 in the ass-end of nowhere, that rocks coffee this good... What's that? You can't? Or if you can, it is solely because Starbucks tutored the mass audience in what to demand of coffee?
All along I thought roasting coffee beans and preparing beverages from them was a tradition ages old. I thought espresso was invented in Italy. But then, what do I know? I'm not nearly as worldy as our friend who apparently jaunts off to Beijing and the ass-end of nowhere.
If he means that Starbucks has brainwashed us to accept something as good or worth $2-4 simply because it was pumped out of a big, loud machine, then he's got something.
Here's a lesson in what to demand of coffee: take a plane ride, spend 1 Euro, class dismissed.
"you try and find another place in Beijing, or on I-40 in the ass-end of nowhere, that rocks coffee this good... What's that? You can't? Or if you can, it is solely because Starbucks tutored the mass audience in what to demand of coffee?
All along I thought roasting coffee beans and preparing beverages from them was a tradition ages old. I thought espresso was invented in Italy. But then, what do I know? I'm not nearly as worldy as our friend who apparently jaunts off to Beijing and the ass-end of nowhere.
If he means that Starbucks has brainwashed us to accept something as good or worth $2-4 simply because it was pumped out of a big, loud machine, then he's got something.
Here's a lesson in what to demand of coffee: take a plane ride, spend 1 Euro, class dismissed.
